Swiss Bank Corporation (SBC) (German: Schweizerischer Bankverein (SBV), French: Société de Banque Suisse (SBS), Italian:Società di Banca Svizzera) was a big integrated financial services company located in Switzerland. Prior to it is merger, the bank was the third biggest in Switzerland with over 300 billion CHF of summations and 11.7 billion CHF of equity.[128] Throughout the 1990s, SBC engaged in a huge growth initiative, shifting it is focus from conventional commercial banking into investment banking, in an venture to match it is more prominent Swiss rival Credit Suisse. As portion of this strategy, SBC acquired US-based investment bank Dillon Read & Co. as well as London-based merchandiser bank S.G. Warburg in the mid-1990s. SBC also acquired Chicago-based Brinson Partners and O'Connor & Associates. These acquirements formed the basis for a global investment banking business. In 1998, SBC merged with Union Bank of Switzerland to form UBS, the greatest bank in Europe and the second biggest bank in the world. The company's logo, which featured three keys, symbolizing "confidence, security, and discretion", was adopted by UBS after the 1998 merger. Although the combining of the two banks was billed as a merger of equals, it speedily became apparent that from a management perspective, it was SBC that was buying UBS as almost 80% of the top management positions were filled by bequest Swiss Bank professionals. Today, what was SBC forms the core of some of UBS's businesses, exceptionally UBS Investment Bank. | ||||||||||||||||||
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