Swiss Zurich


Swiss Zurich

NOTE: THIS EDITION OF THE BOOK IS ONLY AVAILABLE FOR PURCHASE TO PEOPLE LIVING OUTSIDE THE UK AND BRITISH COMMONWEALTH COUNTRIES If you want to get rich, no matter how inexperienced you are in investment, this book may aid you. Its message is that you will have to learn neither to stay clear from risk nor to court it foolhardily, but to manage it - and receive pleasure from it too. The 12 Major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical system of belief for the realistic management of risk, which may be followed with great success by anyone, not merely the 'experts'. Several of the Axioms fly right in the face of the conventional wisdom of the investment counsel business - yet the entrepreneurial Swiss speculators who produced them became rich, while a good deal of investors who follow the established path do not. Max Gunther, whose father was one of the firstborn speculators who invented the Axioms, made his original capital gain on the stock market at the age of 13 and has never looked back. Now the rest of us may follow in his footsteps. Startlingly straightforward, the Axioms are explained in a book that is not only exceedingly agreeably diverting but will prove worthful to any investor, whether in stocks, commodities, art, antiques or real estate, who is more than willing to take risk on it is own terms and prospect a little to gain a lot. contents Introduction: What the Axioms Are and How They Came to Be The First Major Axiom: On Risk The Second Major Axiom: On Greed The Third Major Axiom: On Hope The Fourth Major Axiom: On Forecasts The Fifth Major Axiom: On Patterns The Sixth Major Axiom: On Mobility The Seventh Major Axiom: On Intuition The Eighth Major Axiom: On Religion and the Occult The Ninth Major Axiom: On Optimism and Pessimism The Tenth Major Axiom: On Consensus The Eleventh Major Axiom: On Stubbornness The Twelfth Major Axiom: On Planning [The 16 Minor Axioms appear within each of the chapters on the Major Axioms]

Review

"If you have got the price of this book, stake it." -- Investors Chronicle "Investors Chronicle"

Most helpful client reviews

37 of 38 persons found the following review helpful.
star50 tpng swiss zurichthin book, but jam-packed with value and wisdom!
By Chris Jaronsky
I love books on peril management, particularly when they differ from mainstream sentiment of what is correct. And they are even better when they make total sense like this book does.

Max Gunther writes when it comes to the 12 major and 16 minor axioms handed down to him by his father, a swiss banker/speculator. I believe if you follow these axioms you may be very successful, or at least not lose everything you have worked hard to gain.

The initial axiom is on risk. Max tells a heap of good stories in regards to persons that risked, alongside those that played it safe. You may in all likelihood guess who did well in the long run. The minor axioms for danger talk regarding always play for significant stakes and resisting the allure of diversification. Meaningful stakes is a problem for a good deal of traders/investors. They take trades that are low risk and low reward, when there are a great deal of more or less higher peril and much higher reward trades available on a every day basis. And lets not even get into the subject of diversification, that kills a good deal of accounts. Most veritably successful people take the opposite aproach to diversification, they put all their eggs in one basket, and then keep a very close eye on that basket.

The second axiom is greed, one of my personal favorites. Max talks when it comes to always taking your earnings too early! I actually like his take on profits. I have had way too numerous times where I was making great cash on trades and then sat on my hands waiting for it to go higher. Thats commonly when the bottom falls out and you end up with less than half the earnings you would have had if you got out "too soon". The minor axiom for greed is to recognise what your earnings level is in advance, then to get out once that number is hit. Great advice.

The other axioms are on;

-Hope - When the ship starts to sink, don't pray, jump.

-Forecasts - Human conduct can not be predicted, distrust any individual who claims to recognise the future.

-Patterns - Chaos is not dangerous until it begins to look orderly.

-Mobility - Avoid putting down roots, they impede motion.

-Intuition - A hunch may be trusted if it may be explained.

-Religon and the occult - It is improbable that Gods plan for the universe includes making you rich. (plus God will have to in truth love poor people, afterall he made so galore of them)

-Optimism and pessimism - Optimism means expecting the best, but selfassurance means knowing how to handle the worst.

-Consensus - Disregard the majority opinion, it is in all likelihood wrong.

-Stubbornness - If it doesn't compensate off the original time, forget in regards to it.

-Planning - Long-range plans engender the dangerous faith that the future is underneath control. It is important never to take your long-range plans, or others plans seriously.

This book is packed with value. It will not lead you to investments or speculations, but it does lay down galore of the all-important groundwork so you may go into cash making prospects with the rectify mental outlook. This book has earned a place on my very short of crucial books.

17 of 18 people found the following review helpful.
star50 tpng swiss zurichA great book to learn with regards to the importance of peril taking
By David Enzel
This book genuinely opened my eyes to the importance of taking risks and taking one's losses graciously and quickly. The book also speaks with regards to the risks of so-called low danger approaches. If one doesn't have much calculated risks are the way to go. The book is positive and upbeat. I read it more than 10 years ago and it is a book I turn to again and again.


12 of 13 persons found the following review helpful.
star50 tpng swiss zurichA outstanding book on investment strategy.
By anesse@subrad.com
No nonsensicality without doubt or question articulated principles of investing, devoid of technical jargon, unsupported theories and self-congratulatory braggadocio. The book is written in an engaging, mildly cynical way that resembles a father instructing his son the main principles of the investing procedure - as the author apparently learned them from his Swiss banker father. The main topic is the mindset and system of belief of successful speculators and investors and the major traps to watch out for when engaged in this activity. Very frequent counsel - there are no spesific recommendations for any stocks, etc. This is an great book for persons who want to construct a rational basis for their investment activities.

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