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<\div> With a vivid, shiny finish and cool urban styling, the Casio Women's Baby-G Pink Whale Watch features performance functions and lasting constituents that meet the life style needs of the modern woman. Stylish rod accents stand out from the watch face, which is framed by the cool pink of the sturdy resin case. The strong and flexible resin band fastens with an adaptable buckle, and the digital dial offers World Time with 29 time zones, day and time countdown features, five alarms, stopwatch, 12- and 24-hour formats, and the handy capacity to memorize up to 25 sets of names and phone numbers. With a water immune depth of 660 feet (200 meters), this timepiece is also shock resistant. Take this vibrant watch with you for days at the pool or days on the run, where you'll always find a use for it.

The Casio StoryWith the launch of it is basi watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just ran into digital technology. As a company with cutting-edge electronic engineering science invented for pocket calculators, Casio entered this field convinced that it could create timepieces that would lead the market.

In fabricating it is own wristwatches Casio begun with the basic question, ""What is a wristwatch?"" Rather than plainly making a digital version of the established mechanical watch, we thought that the idealisti wristwatch ought to be something that shows all facets of time in a consistent way. Based on this, Casio was competent to invent a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the firstborn watch in the world with a digital automatic calendar function that eradicated the need to reset the calendar due the variation in month length. Rather than using a established watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s primary digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a finish departure from the established wristwatch.

Casio transformed the conception of the watch — from a mere timepiece to an selective information device for the wrist — and undertook product planning based on this modern idea. We devised not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two distinctive Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was without delay recognized, and it is distinctive look, which embodied it is functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted respective new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend established thinking with regards to the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing it is attempts on solar-powered radio-controlled watches: the built-in solar battery does away with the aggravation of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the affect formulated when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and bettered energy efficiency, Casio proceeds to give rise to a whole range of radio-controlled models.