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<\div> Behold the power of pink. Casio's Baby-G Collection includes watches, like this model #BG5601-4DR that showcase a real wow factor. With a hot pink case, bezel, and strap, this eye-catching timepiece is sure to turn heads. It likewise offers the reliability of quartz movement, a day, date, month, and year display, and water resistance to 330 feet. An LED light helps out in dim conditions, while world time and five daily alarms keep you up-to-date, no matter where your day takes you. This watch is protected by a one-year manufacturer's warranty.

The Casio StoryWith the launch of it is firstborn watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just encountered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field convinced that it could create timepieces that would lead the market.

In constructing it is own wristwatches Casio started out with the basic question, ""What is a wristwatch?"" Rather than merely making a digital version of the established mechanical watch, we thought that the idealisti wristwatch will have to be something that shows all facets of time in a consistent way. Based on this, Casio was competent to give rise to a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the firstborn watch in the world with a digital automatic calendar function that eradicated the need to reset the calendar due the variation in month length. Rather than using a traditionalisti watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s basi digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a finish departure from the conventional wristwatch.

Casio transformed the conception of the watch — from a mere timepiece to an data device for the wrist — and undertook product planning based on this progressed idea. We developed not only time functions such as international time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches produced into two distinctive Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was without delay recognized, and it is distinguishable look, which embodied it is functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted respective new sensors, solar-powered radio-controlled engineering science (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend traditionalisti thinking regarding the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing it is attempts on solar-powered radio-controlled watches: the built-in solar battery does away with the aggravation of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping engineering similar to the affect devised when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and bettered energy efficiency, Casio proceeds to give rise to a whole range of radio-controlled models.