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Incredible New Rolex Right Now

The Rolex tagline, "an obsession with perfection," is upheld by the brand's popularity. Often copied but never surpassed, Rolex--headquartered in Geneva, Switzerland, with 28 affiliates global and relying on 4,000 watchmakers in over 100 countries--has been the leading name in lavishness watches and the symbol of exemplary performance and prestige for more than a century. John Goldberger, editor of 100 Superlative Rolex Watches, has expended a lot of happy hours browsing through watch shops, flea markets, conventions and auctions around the world for the past 35 years, gathering and studying vintage watches. In this well-appointed volume he presents comprehensive descriptions of 100 of the finest Rolex watches ever made and provides an extensive overview of Rolex's production, demonstrating the company's innovation in the technical and aesthetic evolution of watch design. More than 600 color illustrations and 400 descriptions provide the aggregator and watch ardent with priceless information: reference numbers, casing, movement, relative calibers and year of production for each watch. The book covers numerous styles, including the earliest models, the Oyster, chronograph and moon phases, the sports model and the Daytona.

Most helpful client reviews

5 of 5 people found the following review helpful.
Mountains of pictures of rare Rolex watches
By C T F
I read a brilliant review when it comes to this book on Jake's Rolex Watch blog, which convinced me to buy a copy and I love it.

Published by an Italian publisher to coincide with the centenary of Rolex it is a celebration of numerous of the most strange and rare examples from around the world. The author, John Goldberger, who himself is a major gatherer and a professional photographer has had access to some watches that are very rare and have never been photographed before and the quality of the images is amazing

The book starts with a clear chronological timeline of the Rolex brand with thumbnail photographs, making it easy to follow and understand the history of the brand.

It showcases 100 special examples, but there are over 270 actual watches included in the book and over 750 photographs. Each showcased watch includes four detail shots as well the main image. Alongside technical data the captions tell the history of the more colourful watches. Some of the more strange examples are: Rolex Zerograph (1937), Panerai Radiomir (1950), Black Dial Star Indices Super Oyster (1952), Rolex Centergraph (1937), Black Dial Star Moonphase (1952), Deep Sea Special (1953), Omani Sea-Dweller (1973), Limited Edition Day-Date with King Midas Styling (1977). These are watches with unbelievable history, including one given to the SAS by the Sultan of Oman, another made particularly for Pan Am with white dials, one made for Deap Sea diving and applied in August Piccard's Bathiscape, an example that belonged to the last Emperor of Vietnam, Boa Dai, and the Rolex Elvis Presley wore.

Not only beautifully designed and leather bound, the book is a wondrous record of 100 years of history. As a visual reference book when it comes to rare and strange Rolex watches this book is unsurpassed.

2 of 2 people found the following review helpful.
Must have book for Rolex fans
By Abel A. Domenech
This book is offered in a great luxurious package. Nice ellegant binding, good paper stock, and outstanding big format pictures.
Very few Rolex admirers may reach a collection as that staged inside this book. It's outstanding to have access, at least through these clear pictures, and study of each of these splendid pieces.
I enjoyed each page of it, and I only regret not having a little bit of more text explaining more details regarding the watches shown.

1 of 1 persons found the following review helpful.
Fair book
By Ozlanka
This book has a lot of photographs.

Very little text. Many of the photos in this book may likewise be found in Mondani's volumes.

I would rank this book as one you will have to buy only if you don't have any other Rolex volumes.

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