The Victorinox Swiss Army Story
In 1884, Karl Elsener opened a cutlery workshop in Ibach-Schwyz, Switzerland with the support of his mother Victoria. Just like that, Victorinox Swiss Army was born.
In 1891, Elsener and his coworkers deliver knives for soldiers in the Swiss Army for the initial time. Six years later, the company legally protected the names Swiss "Officer's" and "Sport Knife." The model later became known as the Original Swiss Army Knife.
Following Elsener's mother's death in 1909, the company integrated her name into the brand and unveiled it is well-known cross and shield emblem. Elsener arrived at the name Victorinox by combining the name Victoria with "inox," an abbreviation of the French word for rust-resistant steel, "inoxydable."
In 1989, Victorinox officially entered the timepiece business in the United States under the brand name Swiss Army. In 1999, Victorinox collaborators with the American TRG Group in St. Louis and enters into the global travel gear market. In 2001, the company launched a fashion line in the U.S. with a collection that delivers technical and tailored styling capturing the brand’s essence of practical luxury. If that wasn't enough, in 2007 Victorinox sets up Victorinox Swiss Army Fragrance AG, and in 2009 Victorinox Swiss Unlimited was launched.
Victorinox Swiss Army treasures it is heritage, the future is evenly inspiring. Innovation is at the heart of each Victorinox product it introduces, with stimulating technical progress all around all it is product categories.
|
Posted in swiss army
