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This book provides an understanding of e-commerce by deconstructing it into it is main constituents and explaining how they fit together. The goal to be attained is to introduce numerous consistency to the ofttimes contradictory views regarding e-commerce, bringing together dissimilar academic and management theories and frameworks into a consistent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce.
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An associate web internet site with links to exercises, further reading sections and instructing materials is available at www.tassabehji.co.uk
This textbook gives an overview of e-commerce, applicable issues and frameworks.
It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages amidst processes and engineering science in a 21st century business. It is no longer adequate for the purpose or good business exercise for engineering science to be the sole obligation of IT departments.
The book then goes on to thoroughly and closely question or examine businesses that have been built on these engineering foundations. It explains the conception of the business model, the `dot com' phenomenon and frameworks that have emerged as a result. It likewise outlines the legal and ethical significances for an e-business.
It outlines the academic debate in regards to the affect of e-commerce on economics and management thinking. It concludes with a glimpse to the future, exploring the potential new wave of technology.
This textbook will be necessary for undergrad and post graduate students. It is a user-friendly text with case studies, and learning goals intended to be attained to guide the student and lecturers. A associate website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will likewise give lecturers direct access to the author.
It will provide students with the attainments to be capable to discourse knowledgeably with IT managers and be competent to ask the right questions in order to make a decision in regards to IT.